Our Agency
Make sure It matters.
SOLVING CHALLENGES
Navigate change.
Create demand.
Grow with confidence.
Matter is a strategic growth and brand consultancy that helps organisations navigate complexity, identify opportunity and create meaningful growth. We combine business thinking, human insight, creativity and AI-enabled capabilities to develop relevant, distinctive and commercially effective solutions that move businesses forward.
SOLVING BUSINESS CHALLENGES
Every business challenge is different.
The starting point is understanding what needs to change,
then finding the strategic and creative solution to make it happen.
STRATEGY
Understand the challenge to finding the opportunity.
Customer insight and opportunity mapping
Customer journey design
Marketing and brand portfolio growth strategy
Marketing operating model design
Brand positioning strategy
Communication strategy
Digital strategy
Go-to-market strategy
Businesses today have unprecedented access to information, tools and content creation capabilities. As AI transforms how organisations market, communicate and operate, competitive advantage is no longer created through access to technology alone. It is created through better insights, decisions, positioning, customer understanding and execution. Matter helps organisations combine human expertise and AI capabilities to create meaningful business growth.
DESIGN
Turn strategy into ideas that matter.
Creative concepts and platforms
Communication campaigns
Brand identity, design and packaging
Digital and social campaigns
Content and promotional solutions
Launch and activation ideas
IMPLEMENTATION
Make the solution work in the real world.
Marketing implementation
Brand implementation
Communication campaign implementation
Digital and social campaign implementation
LISTENING
Listening is where understanding begins.
Understanding clients and their business needs means identifying the challenges, opportunities and customer needs that brand and communication can address. It provides the foundation for better strategic thinking and creative solutions. A deep understanding also builds trust, giving clients confidence that their business is understood and that the solution is grounded in what really matters.
SOLVING
There’s always a smarter
way to solve a business problem.
Our IP combines experience, strategic thinking and creativity to develop solutions that are relevant, distinctive and commercially effective. We leverage AI to improve efficiency, uncover insights and accelerate execution, but technology alone does not solve business challenges. Our intellectual property, experience and understanding of people help transform information into meaningful action, stronger brands and commercial growth.
MEASURING
Measure it, so you
can improve it.
We measure what matters because what gets measured can be improved. Tracking performance helps identify what’s working, what isn’t and where opportunities lie. Regular reporting turns data into action, enabling continuous optimisation and smarter investment for greater impact and value.
Find out what makes Matter different.
Explore the challenges we’ve helped solve.
LOCATION
Johannesburg
Cape Town
South Africa
NEW BUSINESS
michele@matteradvertising.co.za
+27 82 785 1408
Michele van Heerden