Matter is a strategically led brand and communication agency that creates demand for products, services and brands in Africa and International markets.
Matter is a strategically led brand and communication agency that creates demand for products, services and brands in Africa and International markets.
It is the difference between letting people know you have something to offer and getting people searching for your offering.
What matters the most is to create consumer demand that delivers a business return. Demand for the brand, product or service is the key measurement of success, it lives beyond ideas, tools and channels. It is about understanding what matters and developing a need based solution to drive demand. By identifying what matters most and delivering it through distinctive and effective design and communication solutions will ensure that your brand will be considered, accepted and adopted.
The conversation has moved to creating a customer need and delivering a solution that leads them to consider you.
What has changed is the approach to the conversation. People are no longer buying products, services and/or brands, they are buy solutions to a need they have. Our job is to create and amplify the need, build a conversation around the solution and then introduce customers to the product, service and/or brand that answers the need and delivers the solution. To be effective, we focus on the quality of the conversation, create a need and drive demand for your product, service and/or brand by being part of the solution.
Budgets are shrinking and expectations are increasing, what matters the most is delivering a business return.
For the marketers out there that think, it is simply a case of creating an advert, placing it on the various platforms and using the great data based technology available to get the message spread as wide as possible, or as targeted as possible. I am sorry to say you are wasting your time and money. Adblocks has increased by 35% and marketing bodies are starting to create guidelines governing the use of advertising to protect the user experience. In order to achieve a return, focus needs to be on raising the customer experience, deliver value-adding campaigns, leverage all things internet and optimise influencer marketing.
It takes talent and experience to deliver work that truly matters.
We focus on delivering high quality work that is relevant, distinctive and solves business challenges.
Our team are all award-winning talent that focus on ensuring every piece of work is strategically well thought through, creatively crafted and above all delivers the desired results.
Matter Advertising was established in 2009 and we deliver services to clients in Africa and other international markets across sectors with specialised experience in the telecom, financial services, property, government and FMCG segments.
An effective strategy defines the advantage and builds the road map to achieve it.
Leading design principles build visually distinctive brands and assets that are memorable.
Creating and solving customer needs in a relevant manner drives consideration and conversion.
Customer experiences that connect brands to customers in a quick and easy way.
Great work starts with understanding business and customer needs.