Leveraging brand equity for a new brand
Leveraging brand equity for a new brand
The visual challenge in branding Adcock Ingrams logistics company, AVL, lay in retaining brand equity of Adcock Ingram but creating a brand that has a level of independence. The use of brand colour and typography became the key distinguishing design features.

Being distinctive in the service space
All logistics brands promise the same thing, the challenge was to find a unique narrative for the brand that would appeal to the customer. The narrative shifted the communication from what we do to how we do it, with a promise of continuous improvement.

Brand application
The brand rollout saw some fun and playful design elements creeping in, giving the brand a more approachable feel. Production rollout of fleet branding included branding vehicles and staff.