South Africa
Uncommon authentic style
CHALLENGE
To launch an iconic international brand in the South African market in
a way that is unique but still remains true to the global brand
positioning. The kicks market is highly competitive, with well established
international and local brands.
Client
Service
LABR Group
Brand positioning strategy,
launch campaign strategy,
creative campaign
concept, production and
media.
The brand positioning focused on owning an
uncommon, authentic style. The campaign aimed to
deliver this positioning through an ambassador
campaign profiling interesting individuals engaged in
various cultural sectors.
SOLUTION
Production involved a photoshoot in a cultural hotspot in
Johannesburg with five brand ambassadors, which was
utilised in the campaign's creative content. Furthermore,
additional retail designs and point-of-sale materials
were developed to support the brand's retail rollout.
Find out what makes our agency unique.
Explore our brands and projects.
JOHANNESBURG
Lyndore Avenue, Kyalami, 1684
Johannesburg, Gauteng
South Africa
NEW BUSINESS
info@matteradvertising.co.za
+27 82 785 1408
Michele van Heerden