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All communication strategies of financial service providers include promoting financial fitness among their customers. Liberty Life has chosen to initiate education by starting with their own staff, empowering them with digital tools to manage their money more effectively.



Liberty Life

Audit, communications
strategy, creative concept
and application to digital
app and supporting internal
communication elements.

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A strategy was developed to inspire customers to take
control of their lives and work towards financial freedom.
A unique identity was crafted for the savings digital app.


The customer experience for the app was developed
with supporting graphics to facilitate easy use. An
internal communication campaign was conducted
through digital channels to increase awareness and
usage of the app.

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The campaign successfully reached over 12,000 employees.


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Lyndore Avenue, Kyalami, 1684
Johannesburg, Gauteng
South Africa

+27 82 785 1408
Michele van Heerden

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