Building the first green city in Africa
Building a green city was one thing, getting the market to understand what a green city is was the key challenge. A strong call to action was required to shift perceptions and drive consideration. Marketing action supported the team in securing their first 3 key anchor tenants.

Educating the market on Green
Education content was created to highlight the needs and benefits of building a green building, despite the increased upfront cost- a key barrier in tough economic times.

Brand association campaigns
To inspire market confidence, brand association campaigns were developed with international green foundations and green councils. Additional confidence was created through a tenant campaign, celebrating their leadership in adopting a sustainable future.

Disclaimer: In collaboration with other partners.