ZZ2- Speciality Tomato Campaign
ZZ2 took the bold step of being the first local fresh producer to run a consumer campaign for their speciality range of tomatoes. The campaign ran over 4 months and sales in creased by 51%.

Online engagement
Recipes were developed by a sponsored food blogger and distributed in-store and used as social media content to drive drive product usage and engagement.

Public Relations
Product drops were made to press, cooking schools and food bloggers. The response was immense with user generated content trending on social media./span>